TECHSTYLE

CREATIVE RESEARCH + NAMING AND BRANDING MANAGEMENT

ABOUT THE PROJECT

Under the ambition of reinventing the global fashion business through personally engaging every customer and delivering elevated style at revolutionary prices, TechStyle is the new holding brand from the (previous) JustFab group, a global leader in the online fashion and merchandising offers to its more than 4 million members a personalised shopping experience based on their fashion preferences.

TechStyle’s project was a creative research, naming, and branding (mother brand) project held under the objective of creating a vibrant, elegant, pioneer and contemporary brand that would carry JustFab, FabKids, ShoeDazzle, Fabletics and FL2 under its name.

By representing a holding group with a variety of segments, our main challenge was to define a mission and value system that threads through the brands, connect with their members and inspires their people to build the world’s most admired and profitable fashion company.

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Client Location: Los Angeles.

Project Management performed along with EAT's team.
(weareeat.com) // Designer: Gabriel Kolton

creative research & PROJECT MANAGEMENT

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